# Sem Ashby

> Sem Ashby is a digital builder: websites and web apps, AI systems and automation, AI video and image, and AI music, plus sales, security work and game development. No degree, no agency, no template. semashby.com is a five-minute scroll story in ink and sound; this file is its text.

- Site: https://www.semashby.com/
- Work, every project on one page: https://www.semashby.com/work/
- What I do, every service: https://www.semashby.com/what-i-do/
- About: https://www.semashby.com/about/
- Contact: https://www.semashby.com/contact/
- Contact: info@semashby.com
- GitHub: https://github.com/semashby
- LinkedIn: https://www.linkedin.com/in/sem-ashby-6219581b1/
- Instagram: https://www.instagram.com/billyisaliv3/
- X: https://x.com/billyisaliv3

## What I do

- Websites and web apps: shipped sites, webshops, bookings, multilingual, hosting and maintenance, SEO. Made to measure, from scratch, no templates.
- AI systems and automation: Dispatchly, custom CRMs, agents, MCP servers, chatbots, self-hosted AI.
- AI video and image: ads, shorts and reels, music videos, cinematic stills, consistent characters, motion graphics.
- AI music and audio: two artist projects on Spotify and Apple Music, voice cloning, mastering.
- Sales and growth: cold outreach at scale, lead sourcing, call scripts, CRM pipelines, positioning and copy.
- Security: penetration tests, security audits. Holds ISC2 CC.
- Game and 3D: KAGE, a game in Unity, built in public.

## Work

- [Dispatchly](https://dispatch.ly/): co-founder, 2026. Carriers lose parcels; Dispatchly claims the money back, automatically. £3–4K recovered and 200 claims won in one month [for Camden Tools](https://dispatch.ly/customers/camden-tools).
- [Strike](https://www.strike-group.nl/): client site, 2026. A Dutch sales agency in home sustainability; the site recruits their sales people and brings partners warm leads.
- [Camden Tools](https://camdentools.com/): redesign and front end, 2025 to 2026. Professional tools, shipped from the UK to 21 locales; Sem designed the new storefront and built it into every page.
- Bookie: built for myself, 2026. Bank, Wise, DeGiro and the books in one dashboard, queried through Claude (4 money sources, 14 tools).
- Solibri: client site, 2026, in progress. Solar for commercial property in Costa Rica, guided by a 3D hummingbird, in Spanish, English and Dutch. 97 Lighthouse performance on mobile.
- Invoicify: built for Zexy Studios, 2026. Hours in, invoices out, VAT worked out per country. A Mac app, an iPhone app and an MCP server on one file (12 tools Claude can use).
- Pardo.: artist project, 2026. Spanish drill from a masked artist who doesn't exist; songs, face and release all made with AI. [CENIZA](https://open.spotify.com/track/1vgd9X3LfrGEKD1JZlz1Bv), [RESINA](https://open.spotify.com/track/0wwoUNpZ1dVCws94q82JvV).
- Amara Vale: artist project, 2026. Calm handpan music from a clay-made artist. [Stillwater](https://open.spotify.com/track/0r6Mdq0GqiC7pSXvJJxdo3), [First Light](https://open.spotify.com/track/57jPjQHMrT27qi4IlQRW7Z), [Slow River](https://open.spotify.com/track/2oY5aLncNuch8hNDhNwvBd).
- Outbound: sales representative, 2024 to 2026. Builds the lists, writes the scripts, makes the calls; every reply lands in a self-built CRM. 50+ cold calls a day, 10 to 14 meetings a week.
- Dispatchly films: made for Dispatchly, 2026. A [commercial](https://www.semashby.com/work/dispatchly-films/commercial.mp4) and a [product film](https://www.semashby.com/work/dispatchly-films/product-film.mp4).
- KAGE: own game, prototype, 2026. Stealth at dusk; swap between a shinobi who climbs and a samurai who fights. Hand-written ink shading, built with Claude in Unity. Playable in 2 days.